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Adaptive Decision-Maker

Also called Contingent processing

People switch decision strategies according to the effort and accuracy a task demands, so there is no single process to model.

Choosing lunch, people satisfice on the first acceptable option; choosing a mortgage, they build a comparison table. Payne's finding is that the switch is sensible, not lazy — the strategy is fitted to the stakes.

In practice

  • Buying coffee, you take the first acceptable option; buying a house, you build a spreadsheet with fourteen columns and still visit twice.
  • A hiring panel screens 200 CVs on two criteria, then spends four hours on the final three candidates.
Subject
Decision-making & Reasoning
Essay
Why reasoning works the way it does

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