Empiriceme · Evidence · Empirical Regularity

Asch Conformity Effect

A sizeable minority endorse a plainly wrong judgement when a unanimous group asserts it; one dissenter breaks the effect.

About 37% of Asch's subjects conformed to a plainly wrong line-length judgement. The finding that matters more for institutional design: a single ally dropped conformity by roughly three quarters.

In practice

  • A new analyst spots the error in the forecast, sees six colleagues nod it through, and says nothing.
  • One person on a jury says "I'm not sure" and three others discover they were not sure either.
Subject
Psychology & Behavior
Essay
A century and a half of measuring the mind

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