Empiriceme · Evidence · Bias / Effect

Continued Influence Effect

Corrected misinformation keeps shaping inference after the correction has been accepted.

Johnson and Seifert's finding: told a fire was caused by volatile chemicals and then told the report was mistaken, subjects still reason about the fire as a chemical fire. The retraction is accepted and the inference survives.

In practice

  • A recall notice is accepted and the product still feels unsafe two years later, because the inference outlived the retraction.
  • A candidate cleared of an allegation is not selected, and no one on the panel would say the allegation was the reason.
Subject
Communication & Media
Essay
What happens to a message after it is sent

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