Empiriceme · Precept · Normative Principle

Face-Saving Principle

Also called Let the other person save face

Leaving someone a dignified route to change position gets the position changed; closing that route entrenches it.

Carnegie's rule anticipates a general finding about concessions: the cost of changing position is largely social rather than intellectual, so reducing the social cost is the effective intervention. Supplying the other party with a reason that is not capitulation is cheap for the person supplying it and decisive for the person receiving it.

In practice

  • A supplier offered a way to correct an error without admitting it corrects it the same week.
  • An official cornered in public defends a position they had privately abandoned.
Standing
Compare the Chinese concept of face, which distinguishes the achieved and moral varieties, and Machiavelli's rule on injuries and benefits.
Subject
Communication & Media
Essay
Rules for speaking, writing and disagreeing

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