Partisans on both sides judge the same balanced coverage as biased against them.
Vallone, Ross and Lepper showed pro-Israeli and pro-Arab students the same news coverage of the 1982 Beirut massacres; each group judged it biased against their own side and rated the journalists hostile.
In practice
- Both the campaign group and the industry body write to the regulator complaining that its consultation document favours the other.
- Two departments read the same neutral project update as an attack on their side.
- Further reading
- Wikipedia
- Subject
- Communication & Media
- Essay
- What happens to a message after it is sent