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Information Cascade

Also called Herding

Once enough others have chosen, individuals rationally ignore private information and copy, so early accidents lock in.

Bikhchandani, Hirshleifer and Welch's 1992 model. Restaurant queues are the everyday case: after three people join, the fourth ignores their own information, and the queue no longer carries any.

In practice

  • A hiring panel that hears the first two interviewers' scores before forming their own converges, and the interview order determined the outcome.
  • A consultation where early responses are published shapes the later ones, and the total looks like consensus.
Further reading
Wikipedia
Subject
Networks & Collective Behavior
Essay
How connections shape what crowds do

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