Empiriceme · Evidence · Empirical Regularity

Law of Proximity (Gestalt)

Objects near each other are perceived as related.

Wertheimer's 1923 principle, and the one designers use most. Whitespace groups more powerfully than boxes, lines or colour, which is why spacing errors read as logical errors.

In practice

  • A form with inconsistent spacing is read as inconsistently grouped, whatever the labels say.
  • Chairs pulled into a circle create a group that the same chairs in rows do not.
Subject
Psychology & Behavior
Essay
A century and a half of measuring the mind

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