If all you have is a hammer, everything looks like a nail.
Kaplan stated it in 1964 and Maslow in 1966. The organisational version is more costly: a firm with a consulting arm finds every problem needs consulting, and believes it.
In practice
- A firm with a strong data science team frames a cultural problem as a measurement problem and builds a dashboard.
- A litigator asked to resolve a family dispute produces a settlement agreement, which is what they have.