Empiriceme · Evidence · Bias / Effect

Moral Licensing

A prior good act can, under some conditions, license a later lapse rather than reinforcing the standard.

Monin and Miller's 2001 studies found that subjects who first expressed an anti-prejudice view were subsequently more willing to favour a white candidate. Direct replications of that result have failed, and the effect overall is small, heterogeneous and sensitive to context.

In practice

  • A committee that has just approved a diversity policy makes a worse hiring decision the same afternoon.
  • A person who cycled to work feels licensed to order the larger portion, and the arithmetic does not work.
Possible explanations
The proposed explanation is credentialling: an act that establishes one's good standing reduces the perceived need to demonstrate it again, so the next choice is made with the standard relaxed.
In its favour
The mechanism is intuitive and the original experiments were carefully designed, with effects that fit a wider pattern of self-regulation as a balance rather than a ratchet.
Against it
Direct replications of the original moral-credentials result have failed, publication bias in this literature is substantial, and meta-analytic estimates fall towards zero when small studies are accounted for.
Standing
Direct replications of the original moral-credentials result have failed, and publication bias in this literature is substantial. The meritocracy paradox is its institutional form.
Subject
Psychology & Behavior
Essay
A century and a half of measuring the mind

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