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Reframing

Also called Perceptual reframing; changing the frame

Changing the meaning assigned to an event changes the emotional response to it without altering the event.

The move itself has a strong research base under the label cognitive reappraisal, where it reliably reduces negative affect and appears in effective therapies. Its association with NLP has done it a disservice, since NLP's distinctive claims about eye movements and representational systems have not survived testing while this one has, under another name.

In practice

  • A setback described as information rather than as a verdict produces a different next action from the same facts.
  • A team told the reorganisation is a threat and a team told it is an opening behave differently, having been told the same thing.
Possible explanations
The explanation is appraisal: emotional response follows from how an event is interpreted, so changing the interpretation changes the response without changing the event.
In its favour
Under the name cognitive reappraisal this is one of the better-supported techniques in psychology, reliably reducing negative affect and appearing in effective therapies.
Against it
Its association with neuro-linguistic programming, whose specific claims have failed testing repeatedly, has damaged its reputation, and reappraisal works less well for uncontrollable and continuing stressors.
Standing
The technique is sound and its NLP provenance is not: NLP's specific claims have failed testing repeatedly. Cognitive reappraisal, studied under that name, is well supported and is the same operation with evidence attached.
Further reading
Wikipedia
Subject
Psychology & Behavior
Essay
Moralists, aphorists and the self-help tradition

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