Empiriceme · Figure · Adage / Folk Law

Rheingold's Law

Attention is the fundamental scarcity in the information age.

The underlying attention-scarcity argument is Herbert Simon's from 1971. Rheingold's contribution is applying it to the attention people give each other rather than to information processing.

In practice

  • A dinner where the phones are in coat pockets runs an hour longer than the same group with phones face-down on the table.
  • Rheingold's contribution is to apply it to the attention people give each other, which is why a phone on the table changes a conversation.
Standing
The underlying attention-scarcity argument is Herbert Simon's.
Subject
Communication & Media
Essay
The folk laws of argument and attention

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