Empiriceme · Model · Theory / Model

Taarof

Also called Ritual politeness; ceremonial refusal

Ritualised offer and refusal in which the first several exchanges are not meant literally, and the boundary is learned rather than stated.

A shopkeeper may decline payment, and is to be paid; an invitation may be pressed three times before it becomes real. The system carries information a plain yes could not, since it lets both parties discover willingness without either having to risk a refusal on the record. It defeats outsiders precisely because the rule is nowhere stated.

In practice

  • A visitor who accepts the first offer of the last pastry has taken something nobody intended to give.
  • A negotiator who reads a courteous first refusal as final walks away from a deal that was still open.
Possible explanations
The explanation is information: a ritual phase lets both parties learn what the other actually wants without anyone having to refuse in a way that causes offence.
In its favour
It is well documented ethnographically, and it solves a real coordination problem that a plain yes or no cannot.
Against it
There is no agreed account of how participants judge when the ritual phase has ended, which is the part outsiders find hardest, and the practice can shade into a cost that neither party wants to pay.
Standing
Well documented ethnographically; there is no agreed account of how participants judge when the ritual phase has ended.
Further reading
Wikipedia
Subject
Communication & Media
Essay
Theories of what stands between an event and its audience

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