Niche products collectively can have significant market share.
Anderson's 2004 argument, and it has aged unevenly. Digital distribution did enlarge the tail, and attention concentrated further at the head than he predicted, so both halves of the market grew more extreme.
In practice
- A high street bookshop stocks three thousand titles and an online retailer lists eight million, and the bestseller list is shorter and more dominant than it was.
- A streaming catalogue of forty million tracks finds most listening on a few thousand, and also sustains artists who could not have existed at all in 1995.
- Further reading
- Wikipedia
- Subject
- Economics & Incentives
- Essay
- The regularities money obeys