Information reaching an audience is filtered at identifiable points by people whose criteria are their own.
Lewin's 1943 work on food channels, applied by White in 1950 to a newspaper wire editor who rejected nine-tenths of incoming stories on visibly personal grounds.
In practice
- A journal editor's taste determines which of forty submissions the field ever reads.
- A single procurement officer's preferences determine which technologies an entire hospital trust uses for a decade.
- Further reading
- Wikipedia
- Subject
- Communication & Media
- Essay
- Theories of what stands between an event and its audience