Empiriceme · Figure · Adage / Folk Law

Pommer's Law

The internet can change a person's opinion from having none to having a wrong one.

Internet folklore. Its use is as a caution about the marginal value of research: moving from no opinion to a confident wrong opinion is a decline, and it feels like progress.

In practice

  • A patient with no view on a treatment reads for an evening and arrives at the consultation certain about a study retracted in 2016.
  • A manager with no opinion on a vendor spends two hours online and returns with a firm preference assembled from four reviews and a competitor's marketing.
Subject
Communication & Media
Essay
The folk laws of argument and attention

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