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Preferential Attachment

Also called Rich-get-richer; Barabási–Albert model

New links attach disproportionately to already well-connected nodes, producing heavy-tailed degree distributions.

Barabási and Albert's 1999 model. The rich-get-richer mechanism produces the heavy tails seen in citations, web links, wealth and city sizes without anyone designing the outcome.

In practice

  • A blog with 400 subscribers grows slowly; the same blog after one large share grows on the strength of having grown.
  • A conference speaker with a reputation is invited because they are invited elsewhere, and the first invitation was closer to chance than anyone admits.
Further reading
Wikipedia
Subject
Networks & Collective Behavior
Essay
How connections shape what crowds do

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